What happens when the World Rally Champion and the Peugeot driver Sebastian Loeb pass the driver's seat for the introduction of the Peugeot 208? Certainly we will not be able to trace an ordinary demos of the specifications! BETC Paris' new commercial film for Peugeot 208 can be seen as revealing the talents of both the automobile and the Loeb.
In a commercial featuring a parody of classic car ads, Sebastian Loeb has a Peugeot 208 and an external sound. The outside sound is trying to describe the equipment in the car in a straight line, but Loeb hardly cares about the outside sound. Instead, at the expense of fooling the poor outer voice, the calf is literally throwing asphalt powder.
However, at the end of Filmin, the master pilot pays the price of self-conceit. It is making mistakes because it does what it says, rather than using features. Using the park assistant, he strikes the collar behind him as he tries to park himself in the air. This allows the outside voice to escape from the ad and the victim's club. Finally, the outside sound we met face to face to Loeb, saying something like "Yaa you see me, do you say that?"
Introducing 208 Urban Facility Enhancements
In the film, even the master drivers may need some support when driving a car in the city, the 208 is specifically introducing technologies for cityscape (or more precisely, it can not be fully introduced) with Active City Brake, Reversing Camera, Cruise Control and Park Assist Although Loeb does not prefer to use them, he emphasizes that 208 makes life easier.
Filmin production, directed by director Gary Freedman, was undertaken by French production company LA / PAC. Lewis MacLeod, a voice actor and stand-up artist, is the actress who has a dialogue with Loeb and is able to reflect the tension between the two, even though Filmin has been included as the voice in the majority
Advertising Agency: BETC Paris
Agency Management: Henri Tripard, Tiphaine Du-Marie
Client: Jean-Philippe Imparato, Thierry Lonziano, Nuno Marques, Nathalie Le Maitre, Nathalie Bergeret-
Creative Director: David Martin Angelus
Art Director: Erika Reyes
Advertising writing: Nicholas Bakshi
Strategic Planning: Guillaume Martin, Adrian Torres
Traffic: Céline Laporte
Rights: Sophie Sanchez
TV Production: Thibault Blacque-Belair
Production Company: LA PAC
Sound Production: GUM GREEN UNITED MUSIC
Director: Gary Freedman
Production Manager: Erwan Collas
Editing: Green United Publishing
Lewis Mc Leod