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Prohibition of using natural term as marketing material – Greenist

Do you know that "natural" writing on yoghurt packets from animals fed with GMO feeds is free, or that vegetables and fruits using glyphosate that are reported by the World Health Organization as "possible carcinogens" in production are considered "natural" ?

"Natural" in the context of "Turkish Food Codex Guidelines on Food Labeling and Consumer Information Regulation" prepared by the General Directorate of Food and Inspection of the Ministry of Food, Agriculture and Livestock within the framework of Turkish Food Codex Food Labeling and Consumer Information Regulation, permissible usage guidelines of the terms "natural", "natural" and "natural" include conditions that may mislead the consumer by creating a healthy, uninterrupted product sense in the consumer and lead to unfair competition in terms of organic farming.



The definition of "natural" in the regulation contradicts the definition of Turkish Language Association

"natural" term according to the "Guidelines on the Directive on the Regulation of Food Labeling and Consumer Information Regulation of the Turkish Food Codex" on the "Specific Application Principles for the Use of Certain Terms and Expressions in Food Labels" section; any substance which originates from plants, algae, fungi, animals, microorganisms or minerals and which is not subject to any treatment other than physical, enzymatic or microbiological processes (including no additive components including additives, aroma etc.) and which will cause a significant change in its natural structure an operation can be used to identify untouched items. The guide allows the use of "natural" expression in products such as pasteurized milk, UHT milk, black tea, herbal teas, eggs, honey, coffee, fresh and dried, frozen fruit and vegetables, yoghurt.

According to Turkish Language Institution, "natural"; natural, non-human, non-human, anti-artificial, natural, natural, suitable for nature, natural forces, rules of nature, natural, spontaneous. According to this definition, which is closer to consumer perception, it is not possible for any food produced on industrial conditions to be "natural", and food labeled in this way can create healthy, untouched products, even organic products, in the consumer

The difference between the current technical definition of the term "natural" and the "natural" perception between the public and the "natural" definition in the TDK leads to difficulties in terms of consumer rights and competition, and this does not coincide with the aims and principles of the relevant regulation and guideline.

Consumers are misled

The first article of the Turkish Food Codex Regulation on the Notification of Food Labeling and Consumers states that "This Regulation requires that consumers establish rules on the highest level of protection in terms of informing consumers about food, including differences in perception, perceptions and information requirements."

On the other hand, the use of labels on labels has been hampered in terms of consumer protection, since no common perception can be mentioned between manufacturers and consumers on the definition of "natural" language. Differences in perception that are caused by differences in definitions are misleading for consumers.

The majority of fresh vegetables and fruits on the market, including genetically modified corn and soy, are cultivated plants that have been manipulated and grown by human methods. On the other hand, food such as mushrooms, rosehips, or thyme, collected from nature, not interfered by humans and raised, is also used in human nutrition. The use of the term "natural" for products interfered with by humans creates a perceptual contradiction, and the consumer has the potential to mislead.

According to the General Practice Guidelines in the Guidelines, foodstuffs must be labeled and promoted in such a way as to ensure that the purchaser is able to make a conscious choice in a way that does not mislead the consumer (Article 2). However, the technical definition of the term "natural" in the Guide is different from that of the public, and its use on the label creates a different expectation in the consumer. Therefore, the consumer has the potential to mislead.

GMO and toxic products are also in the definition of "natural"!

In accordance with the General Principles of the Regulation on Food Information, the Ministry, while regulating the compulsory information rules required by the legislation on information on food, has the following conclusions: "The content, safe use, preservation, durability and harmful or dangerous content of food, which may be detrimental to the health of particular consumer groups, (Article 5 / b) of the protection of consumer health and the safe use of food to include information on health effects, including risks. However, the Guideline permits the use of "natural" animals in the labeling of plums and yoghurt, derived from animals fed with feed produced using glyphosate-containing herbicides reported, for example, to the World Health Organization, which is GMO-containing and / or likely carcinogenic. This creates an environment of unfair competition for organic products that are contradictory to the substance concerned and for which the abovementioned objectionable agricultural inputs are not used.

The same applies to fresh vegetables and fruit. Each year many pesticides are prohibited because they are dangerous in terms of human health or the relevant codex residue limits are being reduced. Whereas the corresponding guide regards all vegetables and fruits as "natural".

Unfair competition caused by organic products

According to the General Practice Guidelines in the Manual, labeling of food should not be misleading in terms of the qualities of food. Accordingly, the trademark, name, expression, term and images on the label should not refer to another product group in terms of the nature, identity, identity, composition, quantity, endurance, origins and production method of the food. This meticulous attitude of the Guide, in which "margarine can not use images like churn" to invoke butter on its margarine, can be devalued by the use of the "natural" word. Because the use of the term "natural" and the use of visual elements that evoke the "natural" conception can suggest another product group, organic products.

According to the legislation of the Ministry of Customs and Trade, in the state registration system, producers can choose one of the phrases "organic", "good agriculture" or "traditional / conventional" for fresh vegetables and fruits. Another category is not in question and should not be because there is no legal grounds. According to the guide, however, all the fresh vegetables and fruits presented to the market are considered "natural". A term that is "organic", "good agriculture" or "conventional", a legal qualification that distinguishes / categorizes products, a "natural" word in the Guide, which puts them in the same pot, thus leading to confusion of perception and unfair competition.

In a very detailed way, public health has been legislated, taking care of animal welfare, protection of natural assets; While it is not properly understood what organic agricultural products that are prohibited by many agricultural chemicals, hormones, artificial fertilizers, processes and food additives used in conventional agriculture and food products have yet to be properly understood, it is not only "perceived" healthier than organic products among the people, the use of the concept of "natural", which can be used to mean "unfinished", "natural" or "as it is found in nature", constitutes unfair competition as it contradicts the principles, principles and purposes of this regulation and its guideline

Raw milk also natural, UHT milk also!

Another issue that may mislead the consumer; Considering the issued raw milk notification, the raw UHT, which is not subjected to any pasteurization or UHT treatment, will be able to try "UHT" super and pasteurized supine "natural". However, raw milk does not go through any process until it is bought by the consumer. UHT milks, the natural components of the heat treatment during production are changing. In addition, it is imperative that raw milk businesses be free from disease, while others are not. For this reason, the use of natural expression together with raw milk in UHT milk is misleading in terms of consumer.

The use of the term " Natural" as marketing material

In order to serve the purpose of the regulation, to prevent unfair competition and to protect consumer rights, it is necessary to make a change in the relevant manual and, if necessary, in the regulation as soon as possible. The changes we proposed to make are:

  1. The use of the "natural" word is not allowed in any way because of the reasons listed above; Chapter 1 Article 5 and Chapter 2 Article 1 is rearranged in this context.
  2. The use of visual material to make a "natural" association is not allowed (for example, conventional labeling, labeling, presentation, and advertising should be considered as a whole when labeling, identifying, presenting and advertising the food as it is considered to be considered misleading)
  3. In the packaging and advertisements of milk and dairy products, avoiding the creation of misleading natural senses by using cow visuals instead of cows grown in a closed system.

We are collecting signatures for our food safety.

In response to the request made by the Directorate General for Food and Control, which is attached to the Ministry of Food, Agriculture and Livestock, the above mentioned request was made by the Directorate, "The main purpose of the Regulation and the Guideline is to inform the consumers correctly, we have received your opinion that your views on the use of the natural "expression" will be evaluated. We believe that necessary sensitivity is shown and necessary changes are made to this topic.

Considering the sensitivity of the matter, it is important to share our views with the public and to stop the use of the term "natural" as a misleading marketing material for the consumer, to the Ministry of Food, Agriculture and Livestock and to the Food and Control General We have launched a signature campaign to convey to the Directorate.

You can use the link below to support by signing your campaign

Signature campaign

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