How Life Has Happened Without That Accident • Bigumigu

AT & T " It can wait " campaign is driving the results of messaging while driving a car. The last ring added to the campaign is made up of highly shocking films. Films entered due to the fact that April Awareness Month due to careless use of the vehicle; people who have lost their lives in traffic accidents explain where their lives would be if they were dead.

Caleb and Forrest's Stories

Caleb Sorohon and Forrest Cepeda are two people who were still alive when they were in high school and there was a long life ahead of them. Created by BBDO New York, Errol Morris directed two films; These two gestures, which lost their lives in the casualties caused by messaging, are focused. Films prepared in close contact with forensic painters and these two genocide families include youths digitally aged.

At first we do not understand that these middle-aged men who speak to the camera are now alive. Caleb and Forrest tell us about their dreams through "what would happen if it were not so" by looking at us. Maybe somebody says I married the girl I love, but she is now married. For life has continued for all, except for the heroes of the films.

The truth of the work towards the end of Filmin is clearly striking. We understand that the lives of these men have been finished that day, that they have never done anything that they have mentioned, they have not reached the work of their dreams or the woman they love. This is a shocking effect on the scene. We understand that we can never find out where two people with dreams like this can ever come to, because Caleb and Forrest are no longer with us because of the messages being thrown while driving

Campaign Supported with Mini Documentary and Video Behind the Camera

The films that debuted in US cinemas are also supported by mini documentaries shot by Morris. These documents describe the young people's families, their stories and who they are. At the same time, the video on the back of the camera also explains how the aging technique, which we see to be successfully applied in films, is realized.


Authorized Creative Director, New York: Greg Hahn
Executive Creative Director: Matt MacDonald
Authorized Creative Director, Global: David Lubars
Advertising Agency: AT & T
Advertising Agency: BBDO New York
Creative Director: Kevin Mulroy, Bianca Guimaraes
David Rolfe
Executive Producer: Dan Blaney
Producer: Bree Hopenwasser
Director of Customer Relations Director: Kathryn Brown Claire McCastle

Strategic Direction Charles Baker
Client Manager: Caroline Main
Authorized Strategy Director: Crystal Rix
Customer Relationship Manager: Katie Hollenkamp, ​​Jaimie Donohue

Production: Biscuit
Director: Errol Morris
Executive Producer: Julie Ahlberg
General Director: Shawn Lacy
Executive Producer: Jeff McDougall
Production Manager: Rachel Glaub

Editing: Exile NY
Editor: Steven Hathaway
Editing Assistant Molly Rokosz
Executive Producer: Sasha Hirshfield
Producer: Evyn Bruce

Case Study: No6
Editor: Ryan Bukowski
Producer: Laura Molinaro
Executive Producer: Corina Denison

Creative Director: Ben Smith
Creative Director: Gavin Wellsman, Corey Brown
Shooting Supervisor Patrick Heinen
Authorized Creative Director: Angus Kneale

Creator: Nirad "Bugs" Russell
Coordinator: Sophie Mitchel, Mia Lalanne
2B: Krissy Nordella, Burtis Scott
Composers: Corrie Brown, Jamie Scott, Kevan Lee, Rob Meade
Design: Bobby Ushiro

Ed Dunne (19459017) Music: Human
Executive Producer James Dean Wells
Beste (Caleb): Theo DeGunzberg, Gordon Minette (30 "), Seth Fruiterman ), Craig DeLeon (Long)

Post Post Production: Post Human
Post Production Producer: Craig Caniglia
Engineer: Sloan Alexander

Agro Artist: Phojoe
Aging: Jovey Hayes
Art Director: Emanuel Craciunescu
DETAIL REEL production
Producer / Director: Marco Aluia
Image Direction: Patrick Elliott

Visual: YouTube

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